Know the landscape
Explore startup planning, competitors and the relationship between intellectual property and your long-term business goals. Consider licensing, production and acquisition as distinct reasons for building a portfolio.
A book by Jurgen Vollrath
Proven Steps to Market Leadership
A candid business companion for inventors and entrepreneurs who want to ask better questions before investing in intellectual property.
Purchase links coming soon. A new edition for paperback and Kindle is in preparation.

The business behind the patent
Should you seek a patent at all? What should it cover? Where should you file, and how does that investment serve the company you want to build? Jurgen’s book places these decisions in the context of budgets, competitors, product development and commercial opportunity.
Drawing on his experience in patent practice, corporate IP leadership and company formation, he encourages entrepreneurs to take an active role in their IP strategy. The aim is to understand the choices, challenge assumptions and make professional advice more useful to the business.
One recurring theme is the connection between claim scope and market value. A patent strategy should consider the product you plan to make, commercially realistic alternatives and the technology a potential licensee or acquirer would find valuable.
Inside the book
Explore startup planning, competitors and the relationship between intellectual property and your long-term business goals. Consider licensing, production and acquisition as distinct reasons for building a portfolio.
Examine patent costs and the choices around what, where, how and when to file. Jurgen discusses how development milestones and realistic claim scope shape a more deliberate filing strategy.
Chapters on NDAs, copyright, trademarks, patent disputes and litigation avoidance look beyond the application itself to the relationships and decisions around an invention.
Purchase the book
Choose the format that fits the way you read. We’re preparing a redesigned edition of Jurgen’s book for paperback and Kindle.
Purchase links coming soon
Once the book is published, you’ll find direct purchase links here.
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